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Clif Bar ‘White Chocolate’ Consumer Deception Claims Advance

Dec. 3, 2019, 3:11 PM

Two Clif Bar buyers convinced the Northern District of California to allow proposed class claims alleging that “white chocolate macadamia” Clif and Luna bars are deceptively marketed because they don’t contain white chocolate.

Plaintiffs Jamie Joslin and Courtney Davis presented a “close case,” the U.S. District Court for the Northern District of California said, but they alleged plausible claims that consumers could be fooled into thinking the bars are made with white chocolate.

They stated viable deception claims under California and New York consumer protection statutes, as well as common law fraud claims, against Clif Bar & Co., it said....

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