Bloomberg Law
July 26, 2022, 4:51 PM

Meta Sued Again for Using Pixel to Secretly Harvest Patient Data

Samantha Hawkins
Samantha Hawkins
Legal Reporter

Meta Platforms Inc. faces another lawsuit alleging that its Pixel tracking tool harvests patients’ private medical data from health-care provider web portals and shares the information with Facebook, in violation of state and federal laws.

The tracking tool redirects patient communications and other supposedly secure information without authorization, according to the proposed class action filed in the US District Court for the Northern District of California Monday. Third parties, like co-defendants UCSF Medical Center and Dignity Health Medical, can embed the Pixel’s code to gain insight into user experience and website activity, the complaint says.

“The benefit of third-party use ...