Bloomberg Law
May 7, 2019, 11:33 PM

Google’s Upgraded Digital Assistant Brings Privacy Trade-Offs

Mark Bergen
Mark Bergen
Bloomberg News
Gerrit De Vynck
Gerrit De Vynck
Bloomberg News

Google unveiled a slew of new privacy features at its annual developer conference on Tuesday, but the internet giant also gave users new reasons to give the company even more of their personal information.

The company has always offered a trade-off between convenience and privacy, but the latest Google Assistant technology unveiled at the I/O event in Mountain View, California, increases this tension.

Engineering executive Scott Huffman showed off a “Personal References” capability that helps the Assistant better understand users’ relationships to other people, places and dates. This is an extension of the company’s Knowledge Graph, a giant database of ...