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Google Limits Ad Targeting for Teens, Increases YouTube Privacy

Aug. 10, 2021, 1:00 PM

Alphabet Inc.’s Google is limiting the targeted advertising of users younger than 18, among a series of changes by the search giant aimed at improving privacy protections for teens.

The Mountain View, California-based company said it will begin blocking advertising that targets teenagers based on data compiled about their age, gender and interests. Facebook Inc.’s Instagram recently announceda similar policy against targeting users under 18.

Google said in a blog post Tuesday that it’s also planning privacy changes across video site YouTube, standard Search, Google Assistant, location history, the Google Play Store and Google Workspace for Education.

On ...