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Google Faces Potential Privacy Class Action Over Ad System (1)

May 6, 2021, 3:39 PM; Updated: May 6, 2021, 4:04 PM

Google LLC’s advertising curation system undermines users’ privacy and runs counter to the company’s promise to protect personal information, a proposed class action filed in the Northern District of California alleges.

Google’s use of the real-time bidding system for online ads constitutes a violation of the California Invasion of Privacy Act and the Electronic Communications Privacy Act, among other laws, plaintiffs argued in a lawsuit filed Wednesday in the U.S. District Court for the Northern District of California.

Google, during the ad bidding process, provides “highly specific” consumer information that can be used to identify individual users, according to the ...

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