Google Faces Complaint in France Over Android Advertising Tool

April 7, 2021, 7:58 AM

Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.

Google’s software creates an advertising identifier on people’s phones without their knowledge, Noyb, a group set up by Schrems, said in a statement on Wednesday. The complaint was filed with France’s data protection watchdog CNIL.

“While these trackers clearly require the users’ consent,” Google “neglects this legal requirement,” the group said. “Noyb therefore filed a complaint against Google’s tracking code.”

Max Schrems
Photographer: Alex Halada/AFP/Getty Images

Schrems made a name for himself...

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