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Drug Industry’s Promise to Include Cost Info in Ads Comes Due

April 15, 2019, 7:24 PM

The self-imposed deadline for drug companies to voluntarily put cost information in their television ads is here as the White House reviews a rule to make list prices a mandatory element in TV drug ads.

Back in October major drug companies including Eli Lilly, Novartis, Allergan, and Johnson & Johnson’s Janssen promised to provide some type of information about drug costs in their direct-to-consumer ads by April 15. The voluntary move was an effort to satisfy the desire of President Donald Trump and Congress for more transparency about pharmaceutical prices and to head off regulations making list price disclosures in...

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