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Coming Soon to a TV Near You: List Prices for Pharmaceuticals (3)

May 8, 2019, 12:47 PMUpdated: May 8, 2019, 8:53 PM

Drug companies will soon be required to include the list price of medications that cost more than $35 and are sold through Medicare or Medicaid in its television advertisements thanks to a federal rule finalized May 8.

Now industry observers are waiting for the other shoe to drop: namely, a lawsuit to stop the rule in its tracks. The lobbyist group representing brand pharmaceutical companies insinuated it would sue when the Centers for Medicare & Medicaid Services first proposed the rule in October.

The Pharmaceutical Research and Manufacturers of America said it’s still reviewing the rule and wouldn’t comment on ...