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Google Antitrust Road Map Goes to DOJ With U.S. Suit Looming (1)

May 18, 2020, 10:34 PM

Google’s dominance of the $130 billion digital advertising market is harming advertisers, news publishers, and consumers, according to a paper that outlines how the U.S. could bring an antitrust case against the internet giant.

The analysis sets out how Google used a series of acquisitions to build a controlling position in the technology ecosystem that delivers ads across the web, and now uses that power to exclude competitors and monopolize the market. The end result is that buyers and sellers of ad space have no choice but to go through Google -- and are losing money in the process, the...

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