Amazon-Backed Fitness Startup Aaptiv Said Exploring Sale

Sept. 21, 2020, 6:40 PM

Fitness startup Aaptiv Inc. is exploring options including a sale, according to people with knowledge of the matter.

The New York-based company has tapped an adviser after fielding inbound interest, said some of the people, who requested anonymity because the talks are private. The company is slated to turn a profit as of this month, said people familiar.

The company, founded by Ethan Agarwal, makes an audio fitness app that it describes on its website as “fresh-air friendly.” Its instructors guide users through running, cycling, yoga and other workouts. It was valued at $200 million as of June 2018, ...

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