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Tofurky Gets Louisiana Meat Substitute Label Restrictions Halted

March 29, 2022, 9:01 PM

Tofurky secured a win in Louisiana when a federal court blocked as unconstitutional a state law forbidding the use of meat-like terms on labels of substitute foods that don’t come from animals.

Louisiana’s law impermissibly restricts speech, Judge Brian A. Jackson of the U.S. District Court for the Middle District of Louisiana said. The meat-alternative food labels barred by the law aren’t misleading, he said.

And while the state’s interest in avoiding consumer deception is likely substantial, the act doesn’t advance that interest. That’s because the state failed to show that consumers confuse the plant-based and other non-meat product labels ...