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Unilever TTAB Delay Hamstrings Bid to Block New ‘Lux’ Trademark

May 25, 2022, 5:50 PM

Lux soap-seller Unilever must accept registration of a limited “Lux Enhancer” hair product trademark after missing discovery deadlines, the Trademark Trial and Appeal Board said.

Conopco Inc., known as Unilever, inexcusably missed deadlines while waiting for a ruling on whether the TTAB would accept Beauty Quest Group’s revised list of covered goods in its application, the board said.

After rejecting Unilever’s explanation, the board found Beauty Quest’s original list of goods, which included “cosmetic soap,” conflicted with Unilever’s soap mark. But it agreed to register “Lux Enhancer” for the amended goods: “hair care preparations,” with soaps explicitly excluded, and distribution ...