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‘Icy Hot’ Pain Patch Marketing Is Deceptive, Rival Claims (2)

Feb. 23, 2021, 9:19 PM

French drugmaker Sanofi was accused in a lawsuit of misleading consumers about the effectiveness and safety of its “Icy Hot” pain patches backed by ex-National Basketball Association star Shaquille O’Neal.

A unit of Sorrento Therapeutics Inc. alleges subsidiaries of Paris-based Sanofi and Japan’s Hisamitsu Pharmaceutical Co. are deceptively marketing their over-the-counter pain patches, which rely on the same lidocaine medicine used in Sorrento’s ZTlido product that has approval from the U.S. Food & Drug Administration.

The companies’ ads -- featuring the ex-Los Angeles Lakers all-star center and Bob Arnot, a former medical correspondent for NBC News ...