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Puma Faces Suit Over Use of ‘Roar’ Trademark on NBA Apparel (1)

March 25, 2021, 2:36 PMUpdated: March 25, 2021, 2:45 PM

Puma North America Inc. was hit with a trademark infringement suit by artist Christophe Roberts in the Southern District of New York Thursday over the company’s use of his “Roar Mark.”

The Brooklyn-based artist alleges the company is infringing on his “signature artwork and design,” by using it in large national ad campaigns targeting its products to National Basketball League consumers.

The Roar Mark is a graphic design of an upper and lower row of teeth, each of which is an individual hand-drawn outline, which Roberts has registered with the U.S. Patent and Trademark Office.

The mark “has become synonymous ...

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