Levi Strauss Sues S-Double Again Over Iconic Tab Trademark

Levi Strauss & Co. sued two companies for allegedly using tabs on clothing that copy its famous trademark, and violating California and federal laws as well as a 2011 settlement agreement.

S-Double Corp. and Globe International Ltd. are using tabs nearly identical to designs they previously agreed not to use in a 2011 settlement of an earlier suit against S-Double, according to the complaint filed June 5 in the US District Court for the Northern District of California.

Levi’s says it has used its tab trademark—small fabric markers sewn into pocket seams serving as product identification—for nearly 90 years on ...