Bloomberg Law
Feb. 13, 2020, 3:13 PM

‘Hundreds’ of Marks Threatened in SCOTUS Case, Says

Blake Brittain
Blake Brittain
Reporter BV defended the validity of its “” trademark in a Supreme Court brief, arguing that a generic term plus a top-level domain can constitute a valid trademark based on consumer perception.

Booking said Wednesday that adopting the U.S. Patent and Trademark Office’s argument to the contrary would threaten “hundreds” of trademarks that the PTO has been registering for “decades,” including Waffle House, Office Depot, TV Guide, and marks like,, and

The PTO and Trademark Trial and Appeal Board rejected Booking’s attempt to register a trademark for “,” finding it generic. But the U.S. Court of ...