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Hermès Sues Mason Rothschild Over Sale of Birkin Bag NFTs (1)

Jan. 18, 2022, 5:35 PMUpdated: Jan. 18, 2022, 6:36 PM

Hermès International and Hermès of Paris are accusing Mason Rothschild of trademark infringement over his line of digital assets branded as “MetaBirkins.”

Rothschild’s “MetaBirkins” brand he’s using to sell non-fungible tokens is a rip-off of Hermès’ famous “Birkin” mark, the French fashion house said in a complaint filed in the U.S. District Court of the Southern District of New York. Adding the generic term “meta” to the mark isn’t enough to differentiate from the “Birkin” mark, Hermès said.

Rothschild is an artist and the creator of digital artwork sold as NFTs. In a statement posted on Twitter and Instagram, Rothschild ...