Coors Can Sell Vizzy During Trademark Suit, 5th Circuit Affirms

Dec. 3, 2020, 8:17 PM

Molson Coors Beverage Co. doesn’t have to stop selling its Vizzy hard seltzer during litigation from a competitor claiming it infringes its Brizzy trademark, the Fifth Circuit said.

Future Proof Brands LLC failed to establish a likelihood of success in its trademark claims to justify a preliminary injunction against the beer giant, the U.S. Court of Appeals for the Fifth Circuit said. Future Proof’s 2019 trademark is relatively weak because it’s suggestive of what the product is and because several third party trademarks feature "-izzy” as a root, the court said as it affirmed a lower court ruling.

Future Proof...

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