Carvana Requests Decision it Didn’t Infringe in Trademark Dispute

Aug. 24, 2021, 6:12 PM

The online car dealership Carvana LLC has asked a federal judge in Atlanta to rule that it didn’t infringe on a financial company’s trademark.

Carvana filed a complaint in the U.S. District Court for the Northern District of Georgia against Carvant Financial LLC to resolve the companies’ dispute over the online car dealership’s “Carvana” marks.

The two marks are not likely to confuse consumers because they convey different meanings and provide different services, Carvana said. Carvant Financial waited until Carvana became more successful to pursue action over its marks, which the U.S. Patent and Trademark Office didn’t consider as risks ...

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