Bloomberg Law
Jan. 14, 2020, 7:32 PM Supreme Court Trademark Case Has Experts Divided

Blake Brittain
Blake Brittain

Three amicus briefs filed at the U.S. Supreme Court Monday show a split opinion among intellectual property experts as to whether combining a generic word with ".com” can create a valid trademark.

The case involves B.V.‘s attempt to register a trademark for its name. The PTO and Trademark Trial and Appeal Board rejected Booking’s application, finding the mark generic. But the U.S. Court of Appeals for the Fourth Circuit reversed, ruling that the generic word “Booking” combined with ".com” can create a protectable descriptive trademark if the public perceives the entire mark to be a non-generic brand name. ...

Learn more about Bloomberg Law or Log In to keep reading:

Learn About Bloomberg Law

AI-powered legal analytics, workflow tools and premium legal & business news.

Already a subscriber?

Log in to keep reading or access research tools.