Broken Arrow Beef and Provision LLC can register a trademark for BA Beef because most people wouldn’t associate “BA” with Broken Arrow, Oklahoma, the Trademark Trial and Appeal Board said Feb. 22.

The precedential opinion reversed an examiner’s refusal to register based on the bar on registering marks merely descriptive of a product and its origin, even if it’s shorthand. The board acknowledged examples cited by the examiner of BA used to reference Broken Arrow. But the panel noted that...