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Kellogg Names Barnes-Euresti New Legal Chief for Cereal Spin-Off

Sept. 28, 2022, 8:06 PM

Cereal giant Kellogg Co. has tapped Norma Barnes-Euresti to serve as legal chief for its new spin-off company, North America Cereal Co.

Barnes-Euresti is a 23-year veteran of the Rice Krispies and Frosted Flakes cereal maker. Kellogg earlier this year announced that it would split into three independent companies, which include North American cereals, global snacking and plant-based foods.

Kellogg’s North American cereal net sales last year totaled about $2.4 billion, behind global snacking ($11 billion) and ahead of the company’s plant-based foods operation ($340 million).

Most recently, Barnes-Euresti was Kellogg’s vice president and chief counsel for employment, ethics and compliance. She joined the Keebler Co. in November 1999 and then joined Kellogg as part of the company’s 2001 acquisition of Keebler.

Barnes-Euresti ia among a slate of new leadership, including a chief well-being and ESG officer, that Kellogg named for the separate company. The Michigan-based company said in a Wednesday announcement that the North America Cereal Co. “will be the leading cereal company in the U.S., Canada and the Caribbean.” The planned separation of the companies—advised by lawyers at Kirkland & Ellis—is expected to be completed by the end of 2023, the company has said.

Kellogg has long been a household name in the US, following the introduction of corn flakes in the late 19th century. The company has expanded in breakfast cereals and snack food from its base in Battle Creek, Michigan, but more recently decided that the free-standing companies could each be more profitable on their own.

The spin-offs, said Kellogg chairman and CEO Steve Cahillane in June, will provide the companies “with the independence to chart their own paths.”

To contact the reporter on this story: Elizabeth Olson at egolson1@gmail.com

To contact the editor responsible for this story: Chris Opfer at copfer@bloomberglaw.com; John Hughes at jhughes@bloombergindustry.com