Bloomberg Law
Jan. 11, 2023, 7:38 PM

Nursing Homes Launch Recruiting Effort to Bolster Short Staffs

Tony Pugh
Tony Pugh

The nursing home industry has launched a national effort to boost the number of long-term care providers amid persistent job shortages and a looming federal requirement to beef up staffing.

The “Careers in Caring” campaign will educate job seekers about career opportunities and provide nursing homes and assisted living facilities with more resources to aid in the recruitment and retention of caregivers.

It will feature a dedicated website,, where providers and professionals can get resources and tools to support their recruitment efforts. The site will provide research-tested practices designed to reach job candidates and will include informational videos, ...