FDA Questions E-Cigarette Cos. Over Social Media Marketing Plans

March 17, 2021, 10:59 PM

FDA has sent requests to four e-cigarette companies (Aspire, Joyetech, Vaporesso and Voopoo) asking for information about their marketing practices.

  • FDA says the four companies all have large followings on social media, and they don’t use age restriction tools on those platforms
  • FDA asks the companies to submit information about their use of social media influencers, specifically as it relates to targeting youth
  • The companies have 60 days to respond to the agency

Link to statement

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Linly Lin in San Francisco at llin153@bloomberg.net

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