Service branches’ spending on recruitment-related marketing, including advertisements and public relations, surpassed a billion dollars last fiscal year but recruiting is still falling short of goals.
The Defense Department’s advertising procurement market has grown significantly amid years of talent acquisition shortfalls, according to Bloomberg Government data.
Key House Panel Seeks Pay Boost for Junior Enlisted Troops
Lagging by 25,660 recruits across the Pentagon in fiscal 2023, only the Marine Corps and Space Force met their targets.
Marine Corps obligations accounted for an average of 79.6% of the Department of the Navy’s total in the market since fiscal 2014, and have ...
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