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Unilever’s New US Boss Defends Building Purpose-Driven Brands

Oct. 3, 2022, 7:30 AM

Esi Eggleston Bracey has led some of the world’s most recognized beauty brands, from Covergirl to Max Factor, over a careerspanning three decades. Her next challenge: igniting growth at Unilever Plc’s US business.

The executive, who joined London-based Unilever in 2018, took over as president of the US business on July 1 in conjunction with a companywide revamp involving job cuts and regrouping the business into five segments. She also oversees the company’s personal-care portfolio in North America, making her responsible for well-known brands such as Dove and Axe.

The US accounted for 19% of Unilever’s 52.4 billion euros ...