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Philadelphia Union Hires Ex-NBA Lawyer Montoya for Chief Role

Sept. 16, 2022, 7:02 PM

The Philadelphia Union, one of the leading teams in the top tier of US professional soccer, has hired Carlos Montoya as its new general counsel.

Montoya, a former deputy general counsel for the National Basketball Association’s Philadelphia 76ers, confirmed via email that he started Sept. 6 as the Union’s top lawyer. He most recently was legal chief for software company Performance Horizon Inc.

The Union is controlled by an ownership group led by real estate developer Jay Sugarman that last year sold a 5% stake in the club to NBA star Kevin Durant. The team is currently in first place in Major League Soccer’s Eastern Conference, having already secured a spot in the MLS playoffs that start next month.

Montoya succeeds veteran sports industry lawyer Amy Inlander Minniti—who the Union hired last year—as the team’s legal chief.

Minniti said the team is in “great hands” with Montoya. She left the Union in August to become general counsel for Fortress US Inc., a provider of sports fan engagement technology and unit of London-based Fortress GB Ltd.

Minniti said Fortress works with more than 140 sports teams around the world. The company specializes in technology for ticketing operations, sponsorships, mobile payments and wallets, marketing, and loyalty programs. Her new employer is unaffiliated with asset management giant Fortress Investment Group LLC.

“I’ve always been passionate about the fan experience,” said Minniti.

Montoya declined to discuss who will succeed him as the top lawyer for Performance Horizon, which does business as Partnerize. Miranda Pokoy, head of human resources for the Conshohocken, Pa.-based company, didn’t respond to a request for comment about Montoya’s replacement.

Prior to joining Partnerize in late 2020, Montoya spent nearly three years in private practice after leaving his role as deputy general counsel for the company that owns the 76ers and National Hockey League’s New Jersey Devils.

Montoya, who previously worked as an associate at Morgan, Lewis & Bockius in Philadelphia and Simpson Thacher & Bartlett in New York, will now oversee legal, human resources, and compliance for the Union.

To contact the reporter on this story: Brian Baxter in New York at bbaxter@bloomberglaw.com

To contact the editors responsible for this story: Chris Opfer at copfer@bloomberglaw.com; John Hughes at jhughes@bloombergindustry.com