Bloomberg Law
Jan. 11, 2022, 6:47 PM

Kardashian, Mayweather Sued by Investors in EthereumMax Tokens

Peter Blumberg
Peter Blumberg
Bloomberg News

Kim Kardashian and Floyd Mayweather Jr. were sued for allegedly scamming investors in a cryptocurrency called EthereumMax.

The reality television star and ex-boxing champion were paid to hype the blockchain-based digital tokens to their fans, “causing investors to purchase these losing investments at inflated prices,” according to the complaint filed in Los Angeles federal court. Former Boston Celtic Paul Pierce was also named as a defendant in the suit.

Kim Kardashian West
Photographer: Christopher Polk/Getty Images

Kardashian was called out in September by a U.K. financial regulator for luring her 250 million Instagram followers into the “cryptobubble with delusions of quick riches.”

Mayweather, one of his ...