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Austria Vintner Climbs Every Mountain to Ship Wine: Supply Lines

July 2, 2020, 11:00 AM

Japan may be a country of beer and sake drinkers, but for Viennese vintner Alexander Zahel, it’s one of the biggest and most profitable markets. That was until the coronavirus crisis hit.

“We typically export 10,000 to 15,000 bottles to Japan each year,” said Zahel. “In 2020, we’ll be lucky if we see 50% of that — and that all depends on the country opening up again in October, which currently looks uncertain.”

The pandemic has disrupted drinking patterns globally. While the masses are buying more booze from grocers and liquor stores to drink at home, that hasn’t been enough to ...