Sunrun Sees Your Rising Utility Bill as a Bull Case for Solar

March 14, 2018, 8:36 PM

Your power bill is about to rise. And that’s a potential boon for the rooftop solar industry.

Lynn Jurich, chief executive officer of the biggest U.S. residential solar company, Sunrun Inc., warned March 14 that the billions of dollars that utilities are proposing to spend on new poles and wires is going to raise electricity rates. Those higher prices are going to give consumers a good reason to ditch the grid and install rooftop solar panels instead, she said.

Utilities are about to “go into this huge spend cycle,” even though U.S. electricity demand is expected to remain flat, ...

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