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A Waste-Free Global Economy Is Catching On at Davos (1)

Jan. 23, 2020, 10:39 AM

When British yachtswoman Ellen MacArthur was promoting the idea of the circular economy on the sidelines of Davos in 2012, the big attraction was curiosity about what she was up to after her sailing career.

Eight years on, MacArthur’s vision is taking hold at the World Economic Forum’s annual gathering, and firms such as Adidasand Unilever, as well as asset management giant BlackRock Inc. are embracing it.

Ellen MacArthur

“We had our own event in one of the hotels, and to be honest most people came because they were intrigued about what I might be doing,” said MacArthur, who once ...