Bloomberg Law
Free Newsletter Sign Up
Login
BROWSE
Bloomberg Law
Welcome
Login
Advanced Search Go
Free Newsletter Sign Up

RTO Gets a Rebrand as Employers Coin New Names for Hybrid Work (1)

Jan. 17, 2023, 7:16 PM

The big debate over hybrid work is settled: It’s here to stay. But how to brand the policy is a whole other matter.

Employers are coming up with a whole new class of catchphrases to promote their flexible-work options, illustrating the various ways companies see the plans shaking out — and how hard it is to get them right.

Some, like “Flex with Purpose” at audit, tax and advisory firm KPMG, try to balance workers’ desire for flexibility with bosses’ need for control. Others, such as 3M Co.’s “Work Your Way,” put the individual at the center. A few, like “Amex Flex” ...