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Toys ‘R’ Us Is Back After Bankruptcy -- in New Jersey, That Is

Nov. 27, 2019, 2:00 PM

Visitors to one of New Jersey’s poshest malls will get a first glimpse of the revamped, post-bankruptcy Toys “R” Us just in time for the holiday season.

The troubled toy chain opens a new store in the Garden State Plaza in Paramus on Wednesday, re-emerging after going into liquidation more than a year ago. It’s the first of 10 new locations planned to be operational by the end of next year.

Geoffrey the Giraffe, the Toys ’R’ Us mascot, at the company’s new store in Paramus, New Jersey.
Photographer: Mark Kauzlarich/Bloomberg

Instead of the towering aisles of the former outlets, the new stores have kid-height shelves in specialty spaces stocked by toy brands like Paw Patrol, Nerf and Nintendo. ...

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