US annuity sales topped $100 billion for the sixth consecutive quarter this year, boosted by uncertainty in equity markets and an increasingly aging private-sector workforce.
Insurers sold $105.4 billion in the first quarter of 2025, according to new data from LIMRA. Bread-and-butter fixed-rate deferred products remained the primary driver of annuity sales growth, despite a slight 8% decline in sales compared to 2024. Registered index-linked annuities, which track a market index with buffers to protect retail consumers from downside risk, jumped 21% year over year to $17.5 billion.
LIMRA, a life insurance marketing and research association, predicts RILA sales will ...
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