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Hello Kitty Owner Sanrio Eyes NFT Entry With Blockchain Tie-Up

Aug. 31, 2022, 12:46 AM

Sanrio is working with Japanese blockchain startup Gaudiy to launch an online community for fans of its characters in the first half of 2023.

  • Through a capital tie-up, Sanrio is exploring ways to integrate its characters on Gaudiy’s Web3 platform, which includes NFTs and decentralized identifiers

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To contact the reporter on this story:
Lily Nonomiya in Tokyo at

To contact the editors responsible for this story:
Yusuke Miyazawa at

Ryotaro Nakamaru

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