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Facebook Ad Boycott Sinks Stock, Raises Pressure on Zuckerberg

June 27, 2020, 12:59 AM

Critics of Facebook Inc. who have assailed the social network as failing to adequately police hateful and misleading content on its service found a powerful ally Friday: Unilever, one of the world’s largest advertisers, said it would stop spending money with Facebook’s properties this year.

The decision by the maker of major consumer goods like Dove soap and Hellmann’s mayonnaise to follow other brands in an advertising boycott, prompted a rare reaction from Facebook’s investors. Shares plunged 8.3% on the news, eliminating $56 billion in market value. Unilever’s pledge applies immediate pressure on other big companies and presents a ...

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