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Canon Sues Albuquerque Balloon Fiesta Over Sponsorship (1)

May 4, 2021, 6:03 PM; Updated: May 5, 2021, 4:13 PM

Canon USA Inc. accused the Albuquerque International Balloon Fiesta of “falsely promoting” the company as a sponsor of the 2021 event, alleging it terminated its sponsorship agreement after the cancellation of the 2020 fiesta due to the Covid pandemic, in a complaint filed in federal court in New Mexico.

AIBF is “knowingly and willfully” using the Canon trademark without authorization on its website “in order to confuse consumers as to the sponsorship, endorsement, affiliation, or connection of the 2021 Fiesta by or with Canon USA,” Canon told the U.S. District Court for the District of New Mexico Monday.

Canon entered...

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