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Monster, Vital in Energy Drink Court Clash Over Bang Health Claims

Oct. 15, 2018, 6:23 PM

Monster Energy Co. and consumers say Vital Pharmaceuticals, Inc. deceptively markets Bang energy drinks as fuel for the brain and the body and as an aid for dementia.

Bang is sold online and at national retailers such as 7-Eleven, Vitamin Shoppe and GNC Stores.

Consumers in two proposed class suits say they overpaid for Bang energy drinks because of Vital’s misleading ad campaign touting health benefits.

Vital promotes Bang’s ingredients, including creatine, branched chain amino acids (BCAAs), and coenzyme Q10, plaintiff Terrell Barker alleges in an Oct. 12 suit in the U.S. District Court for the Northern District of Illinois. ...