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Mondelez, Consumers Settle Belvita Biscuit False Ad Lawsuit

Sept. 20, 2021, 4:03 PM

Mondelez International Inc. and a class of consumers alleging it deceptively portrays belVita breakfast biscuits as healthful despite a high sugar content have reached a nationwide settlement, they told a California federal court.

Patrick McMorrow, Marco Ohlin, and Melody DiGregorio challenged statements that belVita products would provide “nutritious sustained energy,” “nutritious steady energy all morning,” and similar phrases.

New York and California consumers won class certification in March. The plaintiffs offered evidence that labeling the products as “nutritious” could have been materially misleading to a reasonable consumer, and they offered a method of showing classwide damages that’s connected with their ...

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