What Lawyers Put in Their Bios vs. What Clients Want

If you’ve kicked around the Big Law marketing staff world for more than a few years, you’ve no doubt seen the diagram below:

[caption id="attachment_1920" align="aligncenter” width="450"][Image “A diagram shows the difference between what lawyers put in their biographies, and what clients look for in lawyer biographies.” (src=https://bol.bna.com/wp-content/uploads/2015/05/diagram.jpg)]A diagram shows the difference between what lawyers put in their biographies, and what clients look for in lawyer biographies.[/caption]

There’s a lot of truth to this picture. Most general counsel who see it think it’s funny and highly accurate. Partners generally find it less amusing.

But the fact remains that ...