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Spotify Undercuts Apple With New Ways for Podcasts to Make Money

April 27, 2021, 12:00 PM

Spotify Technology SA is rolling out new ways for podcasters to make money from their shows, stepping up efforts after a recent move by Apple Inc. to attract talent to its platform.

The Stockholm-based company debuted a feature Tuesday that lets podcasters mark episodes as only for subscribers. Users can then keep 100% of the revenue they get over the next two years, with a 5% fee coming in 2023. The option will be available in the U.S. to start, and then in other countries in the following months.

The audio-streaming company also is launching an open-access platform that lets ...