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Spotify Plans Hiring Spree in Bid to Challenge Clubhouse

April 26, 2021, 10:49 PM

Spotify Technology SA is planning a major push into live audio, hoping to corner the market on what it thinks could be its next big business.

The company aims to hire more than 100 people to work on the effort, and has begun talking to talent about exclusive shows, according to people familiar with the matter. The idea is to capitalize on a new market popularized by Discord and Clubhouse, which let users participate in live audio chats — a 21st century version of call-in radio shows.

Just last month, Spotify announced it was buying Betty Labs, the owner of the Locker Room ...