Bloomberg Law
Aug. 17, 2020, 4:46 PM

Singer Sisqo Sues Bacardi Over Alleged Grey Goose Ad Lookalike

Blake Brittain
Blake Brittain

A Bacardi USA Inc. television commercial for Grey Goose vodka allegedly infringes Sisqo’s publicity and trademark rights by featuring an actor whose looks, clothes, and movement bear a “striking resemblance” to the singer, according to a complaint filed in Minneapolis federal court.

Sisqo is the professional moniker of Mark Andrews, best known for his hit songs “Thong Song” and “Incomplete” and as a member of the group Dru Hill. The complaint says Bacardi and MullenLowe U.S. Inc.'s 2019 ad “Live Victoriously; Live Like You Just Got Signed” focuses on a “virtually identical” actor walking and dancing confidently down a street ...

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