Peloton Pitches IPO Investors on Hotel Gyms Powering Growth

Sept. 23, 2019, 10:00 AM

Peloton Interactive Inc. showed off its signature $2,000 bike and $4,000 treadmill at a Manhattan hotel to convince investors that the soon-to-be-public exercise startup can hit the road with its customers.

As Peloton gears up for its initial public offering, it’s making the case that hotel gyms will help it power growth. The strategy: subscribers won’t have to fall off their riding regimens while traveling, and first-time users will get hooked after a taking a spin in a hotel fitness room.

“If you’re addicted and you’re traveling to Boston, you’re going to stay at a hotel with a Peloton,” Chief ...

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