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Peloton to Cycling Rival Echelon: Stop Following the Leader (3)

Oct. 8, 2019, 3:45 PMUpdated: Oct. 8, 2019, 8:53 PM

Peloton Interactive Inc. sued competitor Echelon Fitness LLC, accusing it of flooding the market “with cheap, copycat products” while waging a false-advertising campaign to undercut Peloton’s business.

In a lawsuit accusing Echelon of infringing patents and trademarks, New York-based Peloton said the upstart had lied about Peloton’s business and stolen its customers. It wants a federal court in Delaware to put a halt to what it called Echelon’s attempt to “free ride off Peloton’s innovative technology.”

The suit comes on the heels of Peloton’s bust of a public offering that saw the stock drop from $29 a share to less ...