Bloomberg Law
June 27, 2017, 5:09 PM

N.J. Panel Issues Warning on LegalZoom, Avvo and Rocket Lawyer

The New Jersey Supreme Court’s ethics committee dealt a blow to Avvo, LegalZoom and Rocket Lawyer in a June 21 opinion that said lawyers may not participate in initiatives those companies started to match lawyers with clients (New Jersey Supreme Court Advisory Comm. on Professional Ethics,Op. 732, 6/21/17).

The opinion is the latest example of the regulatory hurdles facing online companies that want to disrupt the legal services market by connecting lawyers with potential clients—in return for a portion of the legal fees the attorneys receive.

This phenomenon, which one legal technologist has described as the “Uberization ...