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New Toys `R’ Us Emerges, Looking for Partners in U.S. and U.K.

Feb. 11, 2019, 5:46 PM

The remnant of Toys “R” Us Inc. is looking for licensing partners to revive the brand in several parts of the world, including in the U.S. by next Christmas.

“That’s certainly our intent, to be in a position where U.S. consumers can engage with Toys ‘R’ Us and Babies ‘R’ Us again this holiday season,“ said Richard Barry, a former Toys “R” Us executive who is now chief executive officer of new entity Tru Kids Inc. “A significant amount of market share has been left on the table.”

Toys “R” Us liquidated its operations in the U.S., U.K., Australia and ...