Bloomberg Law
June 28, 2021, 5:03 PM

NBA Star Risks Billions for Failing to Diversify Executive Ranks (2)

Gabrielle Coppola
Gabrielle Coppola
Bloomberg News

Vinnie Johnson went from a clutch player for the championship Detroit Pistons to owner of one of the biggest Black-owned auto suppliers in the U.S. Now, the entrepreneur says he’s at risk of losing up to $2.5 billion in contracts because his company’s executive ranks are too White.

The Michigan Minority Supplier Development Council stripped Johnson’s company, Piston Group LLC, of its “minority” status, a designation that gave him a foot in the door of global automakers, which award lucrative supply-chain contracts to companies that are owned by and hire people of color.

The MMSDC, as the nonprofit is known, decertified the Piston Group in February after ...

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