Juul Adds Canada Ex-Health Minister to E-Cig Giant’s Board (1)

Former Canadian Health Minister Rona Ambrose has joined Juul Labs Inc.’s board of directors, the company said on Friday, as the e-cigarette company tries to reset its relationship with global regulators.

Ambrose is a well-known former politician who has held numerous roles in government, including interim leader of Canada’s Conservative Party. She is the first woman to join Juul’s seven-member board.

Rona Ambrose

Photographer: Stefan Rousseau/WPA Pool/Getty Images

Juul Chief Executive Officer K.C. Crosthwaite said in a statement that Ambrose’s “unique public health and regulatory experience” can help the company reposition itself. Juul says its mission is to eliminate cigarettes, though it has been blamed ...