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Ja Rule Joins Celebrity NFT Ranks With HBCU Donation

Aug. 11, 2022, 8:01 PM

Ja Rule has joined the ranks of celebrities embracing nonfungible tokens, or NFTs, with a collection called “Black is Beautiful.” Rule, along with his business partner Herb Rice, said they would donate $25,000 from initial sales of the collection to historically Black universities including Jackson State University, Morgan State University, Hampton University, Spelman College and Morehouse College.

The rapper’s entertainment company, ICONN Media, will match an additional $25,000.

Each of the selected schools has a personal tie to Rule and his collaborators, who operate under an entity known as The Painted House. Rule’s daughter is a Hampton alumna, and Rice’s wife ...